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Cybercultural

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Team RWW Meetings at SXSW 2011 and a Crisis of Confidence ๐Ÿ”—

RWW management team, SXSW 2011; from left to right: Richard MacManus, Sean Ammirati, Marshall Kirkpatrick; photo by Shashi Bellamkonda. After the Read [...]

What the Internet Was Like in 2010 ๐Ÿ”—

The internet in 2010 was when social media conquered the world, as people flocked to Facebook and Twitter to have their say. Much of this was driven b [...]

SXSW 2011 and Dealing With RWW Editorial Challenges ๐Ÿ”—

Me being interviewed by Pelpina Trip from WebBeat.tv, SXSW 2011. During the first couple of months of 2011, Sean was busy renegotiating ReadWriteWebโ€™s [...]

Swapping Web 2.0 Summit for PARC; and RWW Planning for 2011 ๐Ÿ”—

Me posing next to the Xerox ParcPad from 1992, an ancestor of the iPad (which was released in 2010); photo on the right is from a group dinner in San [...]

ReadWriteWeb Growing Pains and Managing the Writing Team ๐Ÿ”—

Screenshot of ReadWriteWeb in September 2010. Note: this is from a rare full-page screenshot of classic RWW, so most of the other images in this post [...]

Serializing a Book Online: Lessons From My Web 2.0 Memoir ๐Ÿ”—

One year ago, I launched the serialization of my third book, a memoir entitled Bubble Blog: From Outsider to Insider in Silicon Valley's Web 2.0 Revol [...]

Social Media in 2010 and the Rise of Social Referrers ๐Ÿ”—

ReadWriteWeb Twitter account, 31 August 2010. In July 2010 we finally began the process of advertising for a new community manager, after Jolieโ€™s depa [...]

Foo Camp 2010 and Going Exponential at Singularity University ๐Ÿ”—

After my trips to New York and Portland, I flew back to San Francisco. I first attended the SemTech conference for the second year running. However, t [...]

My Trip to Portland, Home to Half of Team ReadWriteWeb ๐Ÿ”—

RWW's coworking day at Urban Grind cafรฉ; clockwise from left-back: me, Alex Williams, Deane Rimerman, Audrey Watters, Marshall Kirkpatrick; photo by A [...]

Filter Bubbles and the RWW Real-Time Web Summit, June 2010 ๐Ÿ”—

Me at our first NYC event, in June 2010. Photo by Scott Beale / Laughing Squid. It was another late arrival coming into New Yorkโ€”near midnight on Sund [...]

Cybercultural Redesign and Web Development History Migration ๐Ÿ”—

Today I completed a redesign of Cybercultural, including a new navigation structure and other changes related to an upgrade in my publishing system, E [...]

New York Times HQ Visit and Emergence of Influencer Culture ๐Ÿ”—

I think Seanย was more excited to meet Fred Wilsonย than I was. As a wannabe VC, he was in awe of Fred and had tried (unsuccessfully) to interview him f [...]

Burbn to Instagram: The ReadWriteWeb Mobile Summit, May 2010 ๐Ÿ”—

Team RWW at the Mobile Summit: Frederic, Chris, me, Marshall, Sean; photo via Chris Cameron. The ReadWriteWeb Mobile Summit was held on Friday, May 7, [...]

ReadWriteWeb Mistaken for Facebook Login โ€” Hilarity Ensues ๐Ÿ”—

As internet culture continued to go mainstream over 2010, sometimes we at ReadWriteWeb got caught in the crosshairs. In February, our website was hila [...]

SXSW Music Blues and RWW Community Manager Departs ๐Ÿ”—

A grainy iPhone photo I took of the bass player from Band of Skulls, when they played at Beauty Bar during SXSW Music 2010. The Ai Weiweiย event was a [...]

Democracy on the Net: Onstage With Ai Weiwei and @Jack ๐Ÿ”—

I didnโ€™t know much about the Paley Center for Media before I entered its impressive white stone building on Fifty-Second Street. But I knew it was abo [...]

What the Internet Was Like in 2009 ๐Ÿ”—

Oprah's first tweet, April 2009. The internet in 2009 was all about the real-time web and the mainstreaming of social media, mostly on Facebook and Tw [...]

SXSW 2010 and RWW Co-Hosts a Party at Austin City Limits ๐Ÿ”—

Trey Ratcliff, Richard MacManus, Elyssa Pallai, and Sean Ammirati at The Oasis in Austin, TX. Photo by John Pozadzides. For the first time, in March 2 [...]

Web 2.0 Summit 2009 and ReadWriteWeb Hires New COO ๐Ÿ”—

The two Tims at Web 2.0 Summit 2009: Berners-Lee and O'Reilly; photo via O'Reilly Conferences. After running our debut event, the ReadWrite Real-Time [...]

What the Internet Was Like in 2008 ๐Ÿ”—

The iPhone 3G and G1 (first Android device); October 2008. The internet in 2008 was defined by the emergence of smartphone apps, with the Apple App St [...]

Team RWW in Silicon Valley and a Tense Meeting With My COO ๐Ÿ”—

Team RWW visiting Facebook HQ in October 2009; from left to right: Marshall Kirkpatrick, Jolie O'Dell, Dana Oshiro, Bernard Lunn, me. The day after th [...]

The ReadWrite Real-Time Web Summit, October 2009 ๐Ÿ”—

Me at ReadWriteWeb's first in-person event. It was the morning of October 15, 2009, and I was at the Hotel Avante in Mountain View, California, for th [...]

What the Internet Was Like in 2007 ๐Ÿ”—

Mark Zuckerberg at a developer happy hour event at Facebook HQ, August 2007. Photo by Scott Beale / Laughing Squid. 2007 is often thought of as the ye [...]

Planning the First ReadWriteWeb Unconference ๐Ÿ”—

In July 2009, we began planning our first RWW event. It would be in the โ€œunconferenceโ€ format, which had been suggested to us by Kaliya Hamlin, an exp [...]

Why 2009 Was When Big Tech Began To Control Web 2.0 ๐Ÿ”—

My FriendFeed account, August 2009. In July 2009, RWW had 2,650,000 page views, of which nearly 1.3 million were unique visitors. Nearly half (49 perc [...]

Meeting My Hero, Tim Berners-Lee, at W3C Headquarters ๐Ÿ”—

In June 2009, I interviewed the man who had made my entire career possible: Tim Berners-Lee. Another of my passion projects as a tech reporter was the [...]

What the Internet Was Like in 2006 ๐Ÿ”—

No smartphones, fat laptops. Welcome to the 2006 internet! 2006 was a pivotal year in the rise of the social web. In July, Twitter launched; in Septem [...]

RWW Makes Twitter Suggested User List and Grows Team ๐Ÿ”—

Due largely to the SUL, RWW's Twitter account went from 13,300 followers in mid-May 2009 to 256,000 by the end of June. By year's end, we'd matched As [...]

My 2009 Googleplex Visit and RWW Launches Channels ๐Ÿ”—

In 2009, ReadWriteWeb was featured in the ia.net Web Trend Map, which "plots the Internetโ€™s leading names and domains onto the Tokyo Metro map." Via I [...]

Web 2.0 Summit 2008 and Tech Media's Pivot to Business News ๐Ÿ”—

Team ReadWriteWeb during the 2008 Web 2.0 Summit; Sean Ammirati, Bernard Lunn, me, Marshall Kirkpatrick, Alex Iskold. In late October 2008, my wife an [...]

Curious About Early Twitter? Discover 5 Key Facts From 2007 ๐Ÿ”—

The first big influx of people signed up to Twitter in March 2007, after it became a breakout app at the annual SXSW conference in Austin, Texas. But [...]

Indie Media Business 2.0: RWW Adds Structure and Writers ๐Ÿ”—

One of the first things I did after pulling out of the ZDE deal was to tell Marshall what had happened. I had penciled in a closing bonus and incentiv [...]

Unacquired: ReadWriteWeb Pulls Out of the ZDE Deal ๐Ÿ”—

A frustrated looking blogger on 7 July 2008, a week before RWW withdraws from the ZDE deal. Also pictured: Puggy the pug dog. The day I left New York, [...]

Alien in New York: ReadWriteWeb & the American Dream ๐Ÿ”—

Tuesdayโ€™s financial discussions were with Kobi Levy and Jake Stein from Insight Partners, the private equity firm that was buying ReadWriteWeb on beha [...]

What the Internet Was Like in 2004 ๐Ÿ”—

2004, twenty years ago, was the year that Web 2.0 truly began. In February, Facebook was quietly launched in a Harvard dorm room. Meanwhile, across th [...]

Iโ€™m Waiting For The EBITDA: Visiting the ZDE Office ๐Ÿ”—

The due-diligence meetings with Ziff Davis Enterprise would start at midday on Monday. But first, I had arranged to meet Bernard Lunn, a freelance Rea [...]

Due Diligence Begins in NYC; RWW Gets a Media Award ๐Ÿ”—

As soon as I got back home, RWW made it to the top 10 on Technorati. We were now one of the worldโ€™s ten most popular blogs, based on how many websites [...]

On Selling Your Website โ€” It's OK to Be a Lifestyle Business ๐Ÿ”—

Instead of the latest installment of my serialized Web 2.0 memoir, this week I want to talk about the experience of selling a tech blogging business โ€” [...]

A Deal Is Done; Trippy Web 2.0 Party at Temple ๐Ÿ”—

Early on Thursday morning, after a phone call with Bernard on the East Coast, I sent my email ultimatum to CMP/TechWeb. โ€œIโ€™ve given this a lot of thou [...]

Dinner at TWO, But With Which Acquirer? ๐Ÿ”—

Mike Azzara from Ziff Davis Enterprise had arranged a dinner for three peopleโ€”heโ€™d be bringing along a new ZDE editor named Stephen Wellman, whom heโ€™d [...]

2008 Web 2.0 Expo, Where M&A Talks Continue ๐Ÿ”—

On the opening morning of the Web 2.0 Expo, I met Marshall Kirkpatrick for the first time in the press room, on the third floor of the Moscone Center. [...]

Acquisition Talks: Two Suitors For ReadWriteWeb ๐Ÿ”—

'Intro to RWW' slide from a March 2008 presentation. I hadnโ€™t seriously thought of selling ReadWriteWeb before 2008, but I knew I needed help to expan [...]

ReadWriteWeb's Big Redesign & The Inaugural Crunchies ๐Ÿ”—

In early November 2007 Mike Arrington and his TechCrunch CEO Heather Harde approached me about participating in a new awards competition theyโ€™d come u [...]

Stress 2.0: Health Problems & Web Server Issues ๐Ÿ”—

The first sign of health problems came before I went to the 2007 Web 2.0 Summit. Late that September, I was traveling by car to Kaikoura, a scenic coa [...]

Read/WriteWeb Makes Key Hire & I Meet Hustle Culture ๐Ÿ”—

In August 2007, I began discussions with Marshall Kirkpatrick, a former TechCrunch lead blogger who was now working for a marketing company. Marshall [...]

Las Vegas and the MIX Conference 2007 ๐Ÿ”—

After the Web 2.0 Expo, it was off to Las Vegas for Microsoftโ€™s MIX conference, an event to promote the companyโ€™s web technologies. My travel, includi [...]

Web 2.0 Expo 2007 ๐Ÿ”—

In April 2007, I traveled back to San Francisco for the first Web 2.0 Expo, which was being pitched as a trade show. I arrived on Friday, April 13. I [...]

Read/WriteWeb Network Launches Amid iPhone Debut ๐Ÿ”—

There had been rumors of a combined phone and iPod device coming from Apple, but what Steve Jobs announced at Macworld on January 9, 2007, blasted awa [...]

Betting on Web 2.0: High Stakes Blogging ๐Ÿ”—

On Friday I made my way from San Francisco to the TechCrunch ranch in Atherton, about forty-five minutes south down the 101. Mike was as busy as usual [...]

Lou Reed and the 2006 Web 2.0 Summit ๐Ÿ”—

In early November I was back in Silicon Valley to attend the annual Web 2.0 Conference, now renamed Web 2.0 Summit, and with the theme of โ€œDisruption [...]

The Birth of Cloud Computing and Team Read/WriteWeb ๐Ÿ”—

During the second half of 2006, more and more of my focus was on building up Read/WriteWeb. In July 2006 I announced a major redesign of the site. The [...]

Gnomedex 2006 and My Corporate Blogging Adventure ๐Ÿ”—

At the end of June, 2006, I boarded a flight to Seattle for Chris Pirilloโ€™s Gnomedex conference. For the second time, I got lucky with the weather in [...]

The Core Values of Blogging: Attending BloggerCon 2006 ๐Ÿ”—

For the rest of the week after the Digg podcast call, I attended the 2006 Supernova conference, run by a business academic named Kevin Werbach. It was [...]

Digg and the Power Laws of Silicon Valley in 2006 ๐Ÿ”—

In June 2006 I flew to San Francisco for my third US trip. I arrived at SFO just after midday on Monday, June 19, after another sleepless twelve-hour [...]

Reluctant Salesman: The Sponsor Ads Era of the Blogosphere ๐Ÿ”—

After Microsoft Search Champs in Redmond had finished, I began my journey back to New Zealand. My first layover was twelve hours at the San Francisco [...]

Visiting the Microsoft Campus in Redmond; January 2006 ๐Ÿ”—

It was a cold but sunny Wednesday morning and a Microsoft charter bus pulled into a complex of red brick office buildings, all no more than three stor [...]

What the Internet Was Like in 2005 ๐Ÿ”—

Earlier this week I began chapter 4 of my serialized memoir, Bubble Blog: From Outsider to Insider in Silicon Valley's Web 2.0 Revolution. There are t [...]

Microsoft Search Champs and the Gift Basket; January 2006 ๐Ÿ”—

In the second week of January 2006, I got married to my partner of nine years, Maria. We had a 4-year old daughter, Rosabelle, who was one of the flow [...]

The Web 2.0 Illuminati; Are We in Another Internet Bubble? ๐Ÿ”—

By October 2005, I was making a reasonable living from the web as a freelancer. Iโ€™d quit my New Zealand day job in August and was now earning income f [...]

Spicy Noodles: Dave Winer and the Web 2.0 Workgroup ๐Ÿ”—

During my stay at the TechCrunch ranch, Mike Arrington, Fred Oliveira and I had been discussing how to better team up. At the time, creating a network [...]

Richard Goes to Yahoo! Talking RSS and Blogging in 2005 ๐Ÿ”—

Earlier in 2005, I had made some contacts inside of Yahoo! and had begun to think about trying for a job there. One of my contacts was a search engine [...]

The Colors of Web 2.0 Party; October 2005 ๐Ÿ”—

The Colors of Web 2.0 Party was held on Thursday, October 6, 2005, at Swig โ€” a modern bar spread over two floors in Geary St, a few blocks up from Uni [...]

Day 2 of the 2005 Web 2.0 Conference ๐Ÿ”—

When I walked into the Web 2.0 Conference at the Argent the next morning, a Thursday, I poured myself a cup of hotel coffee and wandered over to one o [...]

Revving Up at the 2005 Web 2.0 Conference ๐Ÿ”—

The Web 2.0 Conference kicked off on Wednesday, October 5, 2005, at The Argent Hotel on Third Street in San Francisco. Iโ€™d gone into the city on the C [...]

Growth of Web 2.0 & RWW in 2005, Before My US Trip ๐Ÿ”—

A reader emailed me this screenshot of RWW in March 2005, in order to point out the MyYahoo Ticker at the bottom of the screen. โ€œMy RSS headlines stre [...]

Arriving at the TechCrunch Ranch As Web 2.0 Hype Begins ๐Ÿ”—

On a Friday afternoon at the end of September 2005, I stepped foot on American soil for the first time. I was greeted at San Francisco Airport by a bi [...]

A Call With Tim Oโ€™Reilly After the First Web 2.0 Conference ๐Ÿ”—

I hadnโ€™t gone to the first Web 2.0 Conference in October 2004, but I monitored it from afar. I was intrigued by the potential start of a new movement [...]

Marc Andreessen in 2004: Adapting to a New Web Era ๐Ÿ”—

Marc Andreessen, bare feet and all, on the cover of TIME magazine in Feb 1996. At the beginning of 2004, Netscape founder Marc Andreessen was doing ju [...]

The First Web 2.0 Conference in 2004 ๐Ÿ”—

In-between trying to get linked to by an A-Lister in the blogosphere, I inadvertently turned myself into a journalist. In March 2004, I interviewed Ma [...]

Blogging in 2003โ€“2004: The Early Years of ReadWriteWeb ๐Ÿ”—

I was a long way from Silicon Valley at the beginning of 2004, both geographically and in frame of mind. Iโ€™d recently turned 32, had fine strawberry b [...]

My Web 2.0 Memoir: Table of Contents ๐Ÿ”—

If you are looking for a good overview of my book project, see my launch post. The following is a chronological table of contents for my book, Bubble [...]

Introduction to Bubble Blog, a Memoir of Web 2.0 (2004-2011) ๐Ÿ”—

Welcome to the first post in the serialization of my Web 2.0 memoir. This is the introduction, which sets the scene for the 20 chapters to come. Each [...]

Announcing Bubble Blog, My Web 2.0 Memoir ๐Ÿ”—

Iโ€™m excited to launch a project Iโ€™ve been working on for over a year now: a book called Bubble Blog: From Outsider to Insider in Silicon Valley's Web [...]

A Visit to the Physical Internet Archive ๐Ÿ”—

While I was in San Francisco for a tech conference this month, I took the opportunity to visit the Internet Archive โ€” the actual physical archive in t [...]

Comparing Wayback Machine Copies of ReadWriteWeb to Old Screenshots ๐Ÿ”—

While preparing for the publication of my โ€œWeb 2.0 memoirโ€ here on Cybercultural, I was fortunate to discover a screenshot of ReadWriteWeb from 24 Sep [...]

Book Update + My Thoughts on Generative AI and Writing ๐Ÿ”—

This month I finished the first draft of my โ€œWeb 2.0 memoir,โ€ which weighed in at 153,000 words. Iโ€™ve been working on this book for the past eight mon [...]

Twitter in 2007: The Open Platform That Wasn't ๐Ÿ”—

The first wave of people to join Twitter was in March 2007, when it became the trendy app at the annual SXSW conference in Austin, Texas. I hadnโ€™t gon [...]

ReadWriteWeb Turns 20 ๐Ÿ”—

Twenty years ago, on 20 April 2003, I published the first post on a blog I had just started. Entitled The Read/Write Web, it was a manifesto of sorts. [...]

The Golden Age of Microblogging, with Soup.io and Tumblr ๐Ÿ”—

Microblogging was a trend that emerged in the second half of the 2000s, after long-form weblogs had become established in the culture. Microblogging i [...]

Foursquare Raps by the Go-Bang Mayor ๐Ÿ”—

I recently had occasion to write about Foursquare, the once popular location check-in app. Iโ€™d been emailed by its PR firm about a potential Machine L [...]

Flickr Before Smartphones and Instagram ๐Ÿ”—

As Iโ€™ve been writing my โ€œWeb 2.0 memoirโ€ this year, Iโ€™ve been using Flickr a lot to look at old photos from that era โ€” mainly conferences I went to, p [...]

BowieNet: The Inside Story of its Creation ๐Ÿ”—

In late 1996, just before his 50th birthday concert at Madison Square Garden and before his latest album โ€˜Earthlingโ€™ was released, David Bowie had qui [...]

1993: Mosaic Launches and the Web is Set Free ๐Ÿ”—

On 14 January 1993, Marc Andreessen put a call out on the WWW-Talk mailing list for people to test a new WWW browser in development. It was initially [...]

1992: The Web vs Gopher, and the First External Browsers ๐Ÿ”—

Throughout 1992, there were just a scattering of websites on the World Wide Web โ€” somewhere between ten and twenty. A W3C page from late 1992 lists le [...]

1991: Tim Berners-Lee Tries to Convert the Hypertext Faithful ๐Ÿ”—

After a year and a half of stalling from CERN management, followed by a flurry of development activity over the final quarter of 1990, Tim Berners-Lee [...]

1990: Programming the World Wide Web ๐Ÿ”—

In the final few months of 1990, 35-year Tim Berners-Lee and his colleague Robert Cailliau developed the worldโ€™s first web client (a browser/editor), [...]

1999: The Fall of Netscape and the Rise of Mozilla ๐Ÿ”—

At the beginning of 1999, one company had all the momentum on the Web: Microsoft. While Netscape was adjusting to corporate life with new owner AOL an [...]

1996: Flash and CSS Bring Design to the Web ๐Ÿ”—

After the birth of web apps in 1993 with CGI scripts, followed by startups like Yahoo using Perl code to create dynamic websites in 1994, and then cli [...]

1995: MySQL Arrives, Completing the LAMP Stack ๐Ÿ”—

By the end of 1995, the foundational pieces of the open source LAMP stack for web development (Linux, Apache, MySQL, PHP/Perl/Python) were in place. T [...]

1995: Apache and Microsoft IIS Shake Up the Web Server Market ๐Ÿ”—

From January 1995 through till the end of December, the Web grew from just over 10,000 websites to 100,000. But in order to publish a website at that [...]

1994: How Perl Became the Foundation of Yahoo ๐Ÿ”—

In January 1994, two Stanford University graduate students โ€” Jerry Yang and David Filo โ€” created a web directory named โ€œJerry and Davidโ€™s Guide to the [...]

The Time I Met Bill English ๐Ÿ”—

This post is to honour the one-year anniversary of the passing of Bill English, at age 91, on 26 July, 2020. English was Doug Engelbartโ€™s right-hand m [...]

1998: Open Season with Mozilla, W3Cโ€™s DOM, and WaSP ๐Ÿ”—

By the start of 1998, Netscape was preparing to make a drastic move. Not only was its arch-nemesis Microsoft rapidly catching up in the browser market [...]

1997: The Year of DHTML ๐Ÿ”—

As we saw in the previous post, 1997 was a year of growth for JavaScript. However, it was also a year in which its limitations were recognized and a n [...]

1997: JavaScript Grows Up and Developers Push the Boundaries ๐Ÿ”—

By the start of 1997, JavaScript had become a regular topic for tech reference websites and books. Nick Heinle was perhaps the epitome of this, as he [...]

1995: PHP Quietly Launches as a CGI Scripts Toolset ๐Ÿ”—

If CGI scripts were the start of interactive programming on the web, then PHP was the natural next step โ€” at least on the server-side. Just a month af [...]

1993: CGI Scripts and Early Server-Side Web Programming ๐Ÿ”—

A couple of years before JavaScript was invented, a specification called the Common Gateway Interface (CGI) enabled an early form of interactivity for [...]

1997: Netscape Crossware vs the Windows Web ๐Ÿ”—

After Microsoft upped the ante in the browser market in 1996 by integrating Internet Explorer 3.0 into Windows, Netscape began the new year with a ren [...]

1996: Microsoft Activates the Internet With ActiveX & JScript ๐Ÿ”—

In March 1996, at Microsoftโ€™s annual Professional Developers Conference (PDC), Bill Gates announced a set of internet technologies called ActiveX. โ€œPa [...]

1969: Building the oN-Line System ๐Ÿ”—

Itโ€™s the evening of Friday the 1st of December, 2000. Nearly 32 years to the day when Douglas Engelbart presented the mother of all demos. Now 75 year [...]

1996: Netscape Lays the Groundwork For Web Applications ๐Ÿ”—

Netscape launched interactivity into web pages in 1995, via a new scripting language called JavaScript. This heralded the start of the multimedia era [...]

1968: The Mother of All Demos ๐Ÿ”—

Itโ€™s Monday the 9th of December, 1968, and Douglas Engelbart, a 43 year old Silicon Valley engineer, is about to give the biggest presentation of his [...]

1996: JavaScript Annoyances and Meeting the DOM ๐Ÿ”—

The Netscape Navigator 2.0 browser was finally released in March 1996, almost a year after Brendan Eich joined Netscape with the express purpose of cr [...]

1995: The Birth of JavaScript ๐Ÿ”—

JavaScript was invented in a two-week flurry in May 1995 by Brendan Eich, at the time a newly hired developer at browser company Netscape. The project [...]

Internet Amnesia: Clive James & His Website ๐Ÿ”—

The writer and cultural critic Clive James died last November, at the age of 80. I mainly knew of James from his 1980s and 1990s tv shows, such as Cli [...]

The Internetโ€™s Impact on Culture ๐Ÿ”—

โ€œIt feels like the internetโ€™s impact on culture is just beginning. A world in which culture is based on the internet, which is what I think is happeni [...]

The Decade in Culture-Tech: Streaming, Binging, Opining ๐Ÿ”—

At the start of 2010 I was running ReadWriteWeb, a tech blog that helped define and chronicle the Web 2.0 era. We had run our first conference the pre [...]

Paradise Lost: How Moreover Won & Lost the Real-Time Web ๐Ÿ”—

The late 1990s was the middle of the Dot Com boom. Looking back, we tend to associate this period of intense growth with e-commerce startups. During 1 [...]